Description
Steeped in American Heritage, RC Cola have been a household name in the United States since 1905. Better known as the underdog to Coke and Pepsi, this longstanding brand has maintained a loyal following. As Asia's number 1 selling Cola, RC Cola came to us with the intention of launching the brand in the UK. They needed a new design with the UK market in mind, whilst maintaining the classic American feel of the brand.
What we did
We created a brand descriptive to work from which was "Keeping the taste alive since 1905" and after extensive research into the history of RC Cola we found that many Hollywood movie stars became advocates of the brand during the various campaigns throughout the 1940's and 50's. We developed a series of 6 sheets and billboards inspired by vintage Americana and classic pin up girls. To support this campaign we created a website and devised a social media strategy to promote various Facebook competitions and help create a buzz around the brand.
Description
Fruit of the Loom approached us for a completely new creative look and feel for their Schoolwear microsite. They wanted us to create a strong and relevant creative identity for their 2011 Schoolwear campaign to help position Fruit of the Loom as a key brand in the supply of imprint garments to three different market segments of the schoolwear market, schoolwear, collegewear and sportwear.
What we Did
To help them achieve this goal we created the Schoolwear microsite to communicate this fundamental message "Fruit of the Loom for excellent quality schoolwear'. The creative was fresh and fun, taking elements straight out of the classroom. We wanted to keep the design young and current but also had to bare in mind that the schoolwear range lasts for two years so something that stands the test of time was essential. We developed a virtual, interactive e-brochure to help promote their 2011 range and devised a unique, user friendly tool for the garment decorators to assist them in creating their own branded uniforms or sportswear.
Description
The NME tour was sponsored by Emerge and showcases emerging new music. The Joy Formidable and Chapel Club head up the 14 date tour. Hitting every corner of the UK's premier live music venues. Our task: to put this partnership of brands into motion.
What we Did
With thousands of gig goers attending we needed to re-inforce who the sponsor of the tour was. We found out that 90% of the venues had screens or projectors, so this provided us with just the right excuse to create an awesome sting for Emerge. So after a meeting of creative minds we produced a sting that was fluid in part, but still retained a cool glitchy and low-fi feel, this tied in beautifully with the audience, the tour and the brand partnership between NME and Emerge.
Description
Cott Beverages asked The Late Night Salon to give their budding young stimulation drink a presence on the web to showcase their drinks range. Well we went more than one step further of that, as we created a site full of dynamic split scrolling scenes, fully interactive spaces, Emerge car racing, "Emerge and Destroy" manic retro space game, in scene basketball and boxing game...Oh and a lads pad to die for.
What we Did
What didn't we do? Lets keep this brief: We created an awesome warehouse lads pad, but to make the users perspective more impressive we sliced each space up in a way that moved the viewers perspective to give a more dynamic impression. A huge amount of elements to interact with. As your mate starts to flag whilst playing on the console you can boost his levels by giving him a can of Emerge. The site is full of insentives as you progress through the site with built in flash game reveals. It's also packed with pleanty of info about the drinks range and where the stuff is stocked and as packed as the site is, it was great fun to create.
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Description
Empire Interactive came to us looking for our help with an online campaign to help promote the notorious Jackass boys new game.
What we Did
The online strategy included a set of FIVE global websites, and a full banner campaign, featuring on sites like Viceland, NME and FHM.com. We had tight working parameters from the guys at, Empire, MTV and dickhouse which is always a challenge. Some of the banner campaign ideas featured interactive mini games allowing you to shoot the s**t out of Stevo and ass fireworks with Sickboy.
Description
We were offered the chance to come up with a brand look and feel and design our very own beer labels for a new micro brewery - we couldn't pass up a chance like that now could we!
What we Did
It was our task to create a range of branding tools for the brewery including a shiny new logo and designing the pump clips for their first 3 ales. We looked after everything including the supply of the pump clips, it all seems like it was worth it, with some lovely comments coming from the man from CAMRA, coupled with sales that mean they are running at full production just a couple of months after the launch and a new summer ale called Shires on its way.
We just can't wait for the bottled beer to start heading our way!!!
Description
In the ever competitive world of online retailing, Urban Excess were after a rebrand that would position them closer to their customers and reflect more closely their evolving product range.
What we Did
For the rebrand the creative team, researched heavily what's hot in clothing and music for the Urban Excess target audience, then drew on those influences to come up with an awesome brand that used patterns and textures to constantly change the look of the logo to help it keep up with the ever changing fashion world.
The new look was then transferred onto the site coupled with a photo shoot around the east end of London to provide some very cool urban back drops.
Managing Director Phil Stace said:
"The work done by the late night salon has moved my brand on 10 fold and I can already see the difference it is making with numbers of sales converted on the site, from the feedback we have had our customers now perceive us to be in the same category of people like ASOS and Topshop, which can only be a good thing."
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Description
The challenge given to us from Adrem and Icon Magazine was to create the branding and competition collateral including posters, postcards and emailers for a brand new design competition to redesign the iconeye logo. The only constraint was that the competition would be called Yellow Jelly.
What we Did
Ate, ate and ate some more, Yellow Jelly that is! We took the name of the competition quite literally and started to investigate the beauty of Yellow Jelly. We enjoyed the experience so much that we decided to start creating using some fabulous gourmet Jelly beans and a life size pooch that would become the hero of the campaign.
The final campaign was really well received by client and entrants alike and the Jelly Bean dog even inspired a competition to guess the flavour of Jelly bean that the dog was created with, answers on a postcard please.
Gemma Went the Marketing Manager at Adrem was so happy with the branding and all of the other work done by the late night salon that she demanded to write us a testimonial - so here it is!
"They are a highly creative agency that spends time getting inside the mind of your audience to deliver truly creative solutions that both engage and create the response you were hoping for. Never failing to come up with a range of innovative ideas that will give you the standout you want and the results you need. I almost don't want to give this testimonial as I'd like to keep them for myself."
Description
New Moon Games - is the home of exciting iPhone and Xbox 360 gaming. The company produces titles which are released on the iPhone / iTouch as well as Xbox 360 and needed a shiny new website to make sure that they were shown off to their full gaming glory.
What we Did
We went retro - robot retro in fact! The site is inspired from retro toys of old, which not only creates a nice look and feel, but also tells a visual story, paying homage to the toys of old.
Description
An exciting new game from Ford Landrover needed a touch of the late night salon magic to spread the world wide message.
What we Did
This was a digital campaign that needed websites produced for six different countries including the US. As well as online media banners to help promote the new game. The websites had a string of self promotion tools like competitions and free fun downloads. One of the great things about this game is the terrain so we tried to make sure that this was brought through in the creative execution.
Description
A brand new night bringing Funky House to the kids, at the exciting new Lightbox venue, needed a little hand with their branding so we got all philosophical about it.
What we Did
We needed to create something that was very now and very different to the mass of club nights that are advertised around London, so we locked a photographer and our creative director in a dark room with a load of props to see what they could come up with.
Well the results were pretty cool, with some neon lighting and carefully placed props the branding that followed could only be a winner.
Description
Moongate films were going to Cannes to sell their new film Skytrain and needed a Movie Poster that helped tell the story.
What we Did
Depicting the epic destruction by the hands of the super powers Thatcher and Reagan, Freddie Laker was just too ahead of his time, he took the phrase “high flyer” and ran with it.
The cover work shows freddie in his press pose as a silhouette. Like the boy emulating flight in a fighter plane, very akin to his boy-like spirited personality. Standing on top of a U.S and U.K mixed city sky line.
Description
James Long works with the late night salon to create a brand fit for the catwalks of London, Paris, New York and Milan.
What we Did
When Fashion Designer James Long was ready to hit the catwalks of the major fahion capitals of the world he needed a brand that not only competed with the biggest labels in the business but made him stand out from the crowd.
The team at the late night salon got deep and personal with James getting behind his inspiration for the series of award winning collections. Leather and bondage seemed a strong influence in his designs and that was exactly what we used to influence his brand and materials. Everything from Business cards, look books, press books and the website had a very strong black and white look and feel and used the strips of leather as a design cue for the branding.
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Description
To work with a band whose music we love is one thing, but to be given complete creative licence is another, especially when said band is already signed to major record label Parlephone. We produced the photoshoot and artwork for the band, The Departure. The shoot was originally intended for general promotion of the the band. Although it became apparent the format perfectly suited the structure for a cover piece and so was developed with a cd insert also.
Photography, art direction and design was done in house here at the late night salon.
What we Did
This was a real fun shoot with the boys. The location was an old shoe factory in Northampton UK. We used this huge industrial (and eerie) lift for the focus. The intention was to create the perception that the floor has suddenly dropped away into oblivion, and so the boys cling to the walls and ceiling. Perhaps the lift was on its way up (as were the band), but staying there is another fight altogether. Symbolizing the potential struggle/rise and fall of many bands in the fickle music industry today. One shot was taken of the lift whilst unoccupied, after which each band member was captured one at a time in the space whilst being elevated into postion by ladders. These were later taken out of the image during post production.
Description
We met up with our favourite charity, who gave us a brief to update their corporate website.
What we Did
Well, what we didn't do was just give them a new corporate website! We looked at who they were talking to and what they were trying to achieve. As is often the case they had multiple audiences all looking for different information.
So instead of just an update of the corporate site, which we did as well! We also created a virtual island online for the kids to wander around and interact with the Malachi Trust. Both sites have gone down well, with the corporate site generating new customers on a weekly basis and the island creating an excellent platform for the kids to interact with the Malachi brand.
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Description
We were asked to produce a wide range of creative ideas to promote the relaunch of the shiny new and updated version of the Spectrum classic Pipemania.
What we Did
Initially we created a wide range of creative that promoted the game including packaging, POS, press ads, SIX global web sites and an online advertising campaign, some of the initial creative ideas are shown in the image.
The main focus of the campaign for the late night salon, was the creation and promotion of the SIX global websites. The whole website was inspired by the games story line where it is Junior's job to clean up the island battling with the different bosses as he lays down some new plumbing!
The websites are fully interactive featuring a mini flash version of the game in the site and a home page that not only uses the island as a navigation but also changes its state as you use it.
The website was so well received that we were asked to produce a FACEBOOK application that mimicked the Flash Game, which was great fun and it all seems to be working as this title has been the shock of the year for Empire Interactive, beating their sales forecasts hands down, which is great.
Description
As times are always hard on the high street it is vital to maximise sales online - if you have a shop window online, your banners are key to drive traffic to the right spots. We were asked by Blacks to look at a revamp of their banners to see what we could do to make them more engaging.
What we Did
We decided that we needed to promote the brand values, give the products on the home page a context and reinforce it all with a great price message.
So we created some little illustrations setting the scene and giving context to the items, by utilising a stylised illustration, we helped to support the premium branding that Blacks has but still keeping the product and price as the hero.
Although the banners were loved, for reasons that were out of our and the marketing teams control they never went into production, but we still enjoy a great relationship with Blacks writing the copy for their websites.
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Description
If you remember him you too will love him. An iconic figure representing persistance, self belief, and humour. “The Accidental Olympian” tells the story of the legendary British figure head of the eighties.
What we Did
Here we created the cover work for the movie. His branded colours of pink and blue are represented by these retro ski goggles. All created in the style of the popular retro airbrushing technique, which was so present at the time. Light hearted and uplifting, this was a sheer joy to develop.
Description
Laura Grant Associates needed a brand and a website that would communicate that they were not just one of the "consulting" crowd, so the late night salon London, decided to delve into their business and do some experiments of our own.
What we Did
First of all we sat down with the founder of Laura Grant Associates and delved deep into their business to try and understand why they were different to their competitors. The results, in true Scientific style, found that their true USP was down to their unique engagement with their audiences, a lot of this comes from Laura's own style, which led her to present her own TV programme the Big Experiment.
So we set about trying to recreate that within the site, we moved away from the boring, too much technical jargon that so many of their competitors seemed to love and instead created a vibrant straight talking brand that got to the point but in a more exciting way. Laura asked if she could contribute something when we said we were putting their project on the site so i will let her speak for herself......
"I wanted my site to communicate the high quality service that I provide for my clients, but with a fun and creative edge. I am delighted with the finished site and have won a great deal of new work since it launched, which I see as no coincidence. People I have never met approach me at events to tell me they love the site, it's really different to anything any of my competitors have. When pitching to new clients I can be confident that I'll look good when they google me, and my existing clients that inspired the flash animations feel really special! The investment has easily paid for itself in new work and enquiries. I would highly recommend the late night salon, working with them made me even more enthusiastic about my business and their creativity and attention to detail was superb."
Links
www.lauragrantassociates.co.uk
Description
Represented by the independent record label Fandango, the OnOffs have been on the road touring for what would seem like forever. If it's not hitting the major festivals like the Reading and Leeds "V" festival, they are supporting acts like Paul Weller and the Rakes. It was high time they showed some real visual presence on the WWW. An invitation we couldnt refuse.
What we Did
We followed the boys on tour, covering them candid style for the most part, extensively filming and photographing them. Building up a huge body of imagery which we would later use for their website which we also designed. We filmed their live performance at the Leeds "V" festival to an almighty crowd in the NME Tent. Which became a movie download available on their website. During an all day shoot where the boys performed for us relentlessly we captured a unique behind the scenes world of the band which would later translate to a series of artwork which was used promotionally as banners and promotional flyers, from print to web. Very fond memories for us at the late night salon, even a lump in the throat.
Description
A support campaign for Global Giant Stanley Tools huge consumer advertising Christmas campaign "GET A MAN A MAN'S PRESENT"
What we Did
Working with McKann Erickson, the late night salon produced a direct mail campaign. The pieces of DM were sent all gift wrapped with little messages to all of the key contacts at retailers like B&Q, Homebase and Travis Perkins.
The aim, to increase awareness and help pull stock through to make sure no one ran out when the consumer rush happened.
Was it a success? Well here's David Osborne The Stanley UK Head of Marketing with his thoughts
"TLNS delivered a fantastic piece of DM from concept through to implementation. It was uniquely creative, totally aligned to our objectives and tone of voice, but above all something that was different, attention grabbing and communicated a message that our customers were both receptive to and responded to."
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Description
An explosive new product needed an explosive new website to encourage European sales of a new game from Xplosiv!
What we Did
The beauty of the product is that it has a whole host of games all in one tidy little package. Which is a first to market concept for the Wii, which features a format with 12 classic board games.
With the website, we tried to get across just how many games were packed into this product by using a bit of 3DS max and after effects magic.
Description
Monty Panesar became the face of Cricket Captain and needed a new website to help promote the game, so Empire Interactive asked the late night salon for a little help.
What we Did
Went out and researched the game, thank you to the guys at Empire for the 20:20 match, drank some beer and sunbathed to get into the mindset of a cricket fan! Then produced this tidy little site which was based around the already well known series of cricket games. We heard that Monty was bowled over by the site, so if he's happy we're happy.
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Description
Artwork and photography for The Departures single Love Forever as the first release from their second coming album. This formed part of a series of concept pieces for promotional value including 7" cover work and cd inserts.
What we Did
This insert would display each band member on a separate page which folded as a 6 page concertina. We photographed the band in the rehearsal studios 1st and then set about creating a colourful backdrop created from mixed mediums including print, photographs and spray paints.
Description
This campaign was transposed across platforms, from the production of a series of leaflets, posters and then onto billboard and an exhibition stand. The aim, to create awareness of the increasing benefits of cycling for commuters. The need to ease congestion and reduce emissions high on any government agenda.
What we Did
A campaign was developed to not look like a stereotypical local government campaign. The need to engage the public, namely busy commuters was of paramount importance. A number of continuous lifestyle scenes were created mainly in an illustrative fashion which depicted customers of all ages, from all walks of life, all on bikes. Implemented into scenes that included famous geological landmarks in that part of the country. The campaign was a huge success and led to our involvement with Northampton County Council on further environmental driven design and marketing projects.
