Description
This was our first ever promotional poster. Although created some years ago we remain very fond of it to this day.
The framed artwork was shot in the lounge area of our first studio. With original branding also.
What we Did
The intention here was to reflect our personality at The Late Night Salon and the branding to suit. A young slightly crude collage was created with risqué content and the suggestion of a dark underworld as a backdrop. With just a hint of gothic and vintage styling it creates a dark sense of humour that's still quite sexy.
Description
Freak City Clash was a club night that over its 4 year reign dominated the alternative electronic club scene in the east midlands. The music was daring and bolshy and the live performances from burlesque acts, naked dancers with oversized animal heads and live battles between dj's and electric highly amped guitarists on oposing stages where a regular features. It gained a heady following too, with a die hard fan base. It was mothered and nurtured by founder of The Late Night Salon Toria Jaymes for the sole purpose as a musical creative outlet, to feed our desires to party like we always wanted to, to music of tomorrow. The monthly event saw 400-500 revellers each night. Unfortunatley the move to London saw the demise of the night...We're thinking its time a new night was born in the smoke!
What we Did
The website needed to reflect the young organic feel of the night. Magnetic and querky we set about creating a nonsensical illustrative world. The home page featured a panoramic scrolling scene, that made no sense at all to the user, so much so it made perfect sense. This scene was first created on a huge 7ft long canvas and hand drawn with markers, then photographed to translate to screen. With lightning bolts and dead rabbits appearing on roll over, the site successfully mimicked the youthful humour and "suprise tactic" quality of the club night itself.
Description
This Freak City Clash edgy promotional poster is debatably our favorite of them here at the late night salon.
What we Did
The idyosyncratic collage was developed to consciously tie together the "la hat party Magniphiqué". Which was a party we'd throw each year and so happened to run alongsite FCC this particular year. Little Kitty dons her frog tabbard and the main figure models a fine eagles head. Exampling the ideal way to appraoch your outfit for the night, needless to say adding a little intrigue to the whole affair.
Description
In todays "need it now" busy digital world, it's not an easy task to find an excuse to step completely away from the computer and immerse yourself into something completely analogue. So we created the oportunity.
What we Did
That opportunity came in the form of a big, fat, juicy blank wall at our new Shoreditch based studio here in London. As some freshly cut astro turf had been laid it seemed only fitting to expand on the outdoorsy feel. A minimalistic monochrome style was created. Rolling hills, stylized jagged mountains surrounded a small lake where it became clearly appropriate to add a cutesy whale and a huge oversized spout of water surging from the mammal. Completing the idealistic haven for us all to gaze into from time to time and escape the noise and haste on our busy doorstep.
Description
Here is the promo work that we created for Freak City Clash's launch party.
What we Did
Taking the term "keeping it inhouse" literally, the launch poster for our first ever club night was photographed in our studio. The flock wallpaper of our studio lounge became the perfect backdrop. For which we would hang two (great finds) light up reindeers. As the launch was so close to christmas the warm glow from these fine animals warms our hearts.
Description
Pixelblocks discontinue their evolutionary building system, and we've been a fan like, forever! We simply could not miss the oportunity to share our love for them. We made some sculpures to be downloaded as wallpapers for your computer, mobile devices to collect, represent and celebrate the creative possibilities of pixelblocks.
What we Did
With nimble fingers and focused minds we built a series of stalactite like towers. These three dimentional building blocks where then illuminated in a dark photography studio by ultra bright coloured LED lights. As the blocks where already multi coloured these transparent towers took on a lush vibrancy of their own. As Pixelblocks have developed a unique status in the collectors market alongside vinal toys etc we felt compelled to highlight the simple beauty of this next level dimention of lego. Click the download to enjoy our free wallpapers.
Description
Originally EMI came and asked us to develop a concept cover work for Lily Allen. Here we decided to expand the initial concept and see what it looked like on some apparel (such as the t-shirt here) and merchandise like button badges.
What we Did
The illustration here represented the organic, seemingly natural flow of Lily Allens lyrics. The image of Lilly was created through a stencil styled format, so common on the streets of London and now very popular with graffiti artists as an ever expanding canvas of free expression. Her musical influences and mixed classic genres infiltrated in her sound was depicted by the gramophone and vintage mic. Finally her ability to portray everyday life through melodic humour is illustated here by the daily objects from a washing machine and toaster to a vibrator. Overall it attempts to be beautiful, a little twisted with an underbelly of sarcasm and fun, which we feel sums up Lilly's music a treat.
Description
Pop magazine is known for showcasing edgy fashion and tenacious photography. We created a concept cover for POP to showcase our photographic and art direction ability when united with simple graphic layout.
What we Did
We decided to approach the cover shoot from a very simplistic innocent angle. The model shoot was taken with natural light only, lots of vasaline and a lucky break with the weather (how a summers day ought to be in the UK). The cover was photographed, styled, art directed and finally artworked all by The Late Night Salon team.
Description
I Think this was the first animal tea party to grace the blackened streets of Shoreditch, London. A self indulgent night of outlandish attire and electronic mayhem.
What we Did
For some of us here, the thought of delving into an underworld of dancing with animals whilst drinking tea cocktails from dainty cups and saucers, is quite frankly too tempting to bare. It simply had to become a reality, for just one night at least... and so it did and heres the lascivious yet twee promotional artwork that set the whole thing off!
Illustrative surf board designs for the girl boarder.
Concept work for Animal surf brand targeting the ever expanding swell riding female presence on our shores.
Description
The collectable world of vinyl toys is impulsive and contageous. We've been meaning to show you our uncontrollable involvement with the craze and its ability for you not just to collect, but to create.
What we Did
This munny theme was produced as part of the monochrome collection created by Toria Jaymes (LNS creative director) featured on other objects and canvas'. This particular character is title "absynthe makes the heart grow fonder", originally on print. It was translated onto the vinyl toy with the implimentation of a character to suit.
Description
Our 1st Late Night Salon T-shirt design
What we Did
Spring was in the air during the creation of this apparel and its evident. This was a single colour screen print. There was a limited addition run of 50 and we're sad to say there are no more left. To keep them special we vowed not to re-print.
Description
Poster and promotional material was produced for one of the monthly nights at freak city clash
What we Did
It's clear to see we obtained a doll, stripped and shaved it's head into a mohawk and tattooed the scalp, and perhaps added a little hair elsewhere. Why? Real models can be a bit tetchy about things like that and this seemed more fun, especially when we added her pet the T Rex.
Description
Every once in a while we all need a little refreshing. Sometimes the only way to do that is to make something new! This is an example of us, here at "le salon" getting all personal with a total re-brand of the much loved "the late night salon". A visual spring clean one might say.
What we Did
We wanted to make this as fun to do as it is to see. First we started on the logo and pulled it out of its gothic roots and simplified it all, so every single letter form of the word "salon" was in its most minimalistic form. Donning a hint of childlike qualities. Then onto the stationary. We didnt want to change everything so we held onto the grainy tangable brown card and paper we used before, after creating some nice illustrations and the print jobs were done, it was time to get a little more hands on.. We abolished the monochromatic nature of the earlier work and set to with some lush fluorescent cans of spray paint to bring these babies to life. Making each one a little special and unique. Finally, our stamp of approval.